Mark de Jong has a career in bridging innovation, technology, business and strategy in online video for over 20 years, has been involved in online video delivery for over 15 years and has more than a decade experience in video distribution over CDNs for IPTV and OTT. He has a great understanding of all actors in today's OTT value chain and their interactions and how technology and innovation can help to succeed with an OTT business. He is the founder and CEO of Axello, a consulting company for online video tech and online video distribution, bringing together telco's, broadcasters and content players with online video tech startups, enabling a new wave of innovation. He is also the chairman of the CDN Alliance.